When Used backticks instead oof single or double quote to represent a string its called template literals it serves the purpose string manipulation(Inserting variables and expressions directly into a string) using JS the process is called string interpolation

let name = 'Alice';
let greeting = `Hello, ${name}!`;

Another great feature of template literals is that they support multiline strings. With regular strings, you would need to use escape characters (\n) to create new lines. With template literals, you can simply write the string across multiple lines, and the formatting is preserved:

let poem = `Roses are red,
Violets are blue,
JavaScript is fun,
And so are you.`;
 
console.log(poem);

The output will retain the line breaks as written:

Roses are red,
Violets are blue,
JavaScript is fun,
And so are you.